Below is an edited transcript of the 2/22/13 NonProfit Commons in Second Life meeting, featuring Aliza Sherman (Cybergrrl Oh) who discussed innovative and compelling ways to use QR codes as an effective marketing tool when used thoughtfully and integrated carefully into a campaign. 

 

Today we have as our featured presenter web pioneer Aliza Sherman (Cybergrrl Oh) who will take us on an interactive exploration of QR codes.

 

Aliza Sherman is a Web pioneer with a mission to empower people through technology. She is a digital marketing strategist who has been online since 1987 and consulting clients about the Internet since 1992. She speaks around the world and writes about online, social media, and mobile marketing, as well as tech and business issues specific to women.

 

In 1995, Newsweek named her one of the "Top 50 People Who Matter Most on the Internet” after she founded the first woman-owned, full-service Internet company, Cybergrrl, Inc. and the first global Internet networking organization for women, Webgrrls International. 

 

In 2009, Fast Company named her one of the "Most Powerful Women in Technology." 

 

Aliza is the author of nine books including The Complete Idiot’s Guide to Crowdsourcing, and Mom, Incorporated. Her next book will be Social Media Engagement for Dummies.

 

When not speaking in other parts of the world, she lives and works out of Tok, Alaska.